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McDonald’s Customer-based brand equity

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  1.       Brand Identity: ·          100% agreed that the slogan “I’m lovin’ it” belongs only to McDonald’s. ·          88% can identify with McDonald’s trademarks. ·          41% say the synonym of the burger is McDonald’s’. ·          Consumers link to McDonald’s when they want to eat something tasty, fast, and clean. ·          covers a broad amount of demands. ·          More than 60% think of McDonald’s when want a quick bite.   2.       Brand Meaning: ·          Consumer rate McDonald’s highest for quality. ·          Standards and value for money. ·      ...

McDonald’s Brand Elements

  A variety of brand elements can be chosen that inherently enhance brand awareness or facilitate the formation of strong, favorable, and unique brand associations: 1.       Brand Name: The first McDonald’s restaurant was opened in 1940 by brothers, Maurice (“Mac”) and Richard McDonald in San Bernardino, California. In the first phase, they offered a wide selection of items. Later that in 1948 they renovate the business and launched huge quantities of low-priced products. To achieve this, the brothers limited the menu—which only featured hamburgers, potato chips (later replaced by French fries), drinks, and pie. They included a self-service system. Customers get their product in a short time and at a low price than other competing restaurants. McDonald’s was a huge success, and the brothers began a franchise program. In 1954 Ray Kroc became a franchise agent for the brothers. In April 1955 Kroc launched McDonald’s Systems, Inc., later known as McDonal...

When do you think a knowledgeable and experienced director may not be able to express his/her opinion on board independently?

A knowledgeable and experienced director may not be able to express his/her opinion independently because of conflicts of interest between the director and the company itself. Conflicts of interest can arise between directors’ interests and stakeholders’ interests also.

Corporate Governance Features of Developing Markets

    I.             Ownership concentration and family domination in the corporate sector: ·        the top five stockholders hold more than 50% of a firm’s outstanding stocks. ·        most companies have executive directors, CEO, and chairman from the controlling family.  ·        A survey found that 73 percent of the boards of non-bank listed companies were heavily dominated by sponsor shareholders ‘who generally belong to a single family- the father as the chairman and the son as the managing director is the norm’. II.             Weak Legal Infrastructure: Bangladesh is a common law country. ·        The present legal and judicial system has its foundation mainly to 200 years of British rule. The companies are governed by the Co...

Why all models will not work out in Emerging nations?

  Why all models will not work out in Emerging nations?   The corporate governance infrastructure in countries like Bangladesh has elements of both shareholder and stakeholder perspectives, but none of them alone could solve the unique governance issues prevailing in developing countries. Reed (2002) observes that most emerging economies seem to have adopted the Anglo -Saxon model of corporate governance. As these models are not considered to be entirely suitable for the socio-economic characteristics of developing countries. Reed (2002) identifies several reasons for such preference.  1.     although such a model is based on premises that are primarily held in developed economies will only work under assumptions of an efficient capital market, higher investor sophistication, and the presence of effective second-order institutions. 2.     the Anglo-American model is against the traditional cultures, values, and corporate and legal in...

Importance of Corporate Governance Code

  Importance of Corporate Governance Code:   ·        A regulatory provision can enhance the governance scenario of a company. ·        The identification of areas of non-compliance is expected to help code formulat ors, regulators, and companies to understand why and where companies are falling behind in compliance with the code. ·        Bangladesh as an emerging economy presents a prosperous scenario, whilst the other side raises questions about its sustainability. However, the other side of the reality of the country does not speak the same. ·        Despite this robust growth rate, the country has remained one of the poorest countries in the world. Whilst attaining MIC (middle-income country) goal demands good governance in all spheres of the economy of the country. ·        the number of corporate scandals is i...

Slovenia - Trade Agreements

  Agreement 1 FTA   between the republic of Slovenia and Bosnia and Herzegovina Coverage l  I ndustrial products (HS Chapters 25 – 97 ) l  A gricultural products (HS Chapters 1 - 24) Status In force Type Bilateral Investment Treaties Date of signature(s) 30/05/2001 Date of Entry into force 01/07/2002 End of the implementation period Goods- 2013 Services- 2021 Current and original signatories Slovenia and Bosnia and Herzegovina Region Europe RTA composition Bilateral; One Party is an RTA All parties are WTO members No   Agreement 2 Comprehensive Trade and Economic Agreement between Canada and the European Union  (CETA) Coverage Only FDI Status Signed Type Treaties with Investment Provisions Date of signature(s) 30/10/2016 Date of Entry into force 21/09/2017 End of the implementation period 2024 Current and original signatories ·  1.  Canada ·  2.  EU (European Union) ·  members Region Europe; North America RTA composition Bilateral; ...