McDonald’s Customer-based brand equity
1. Brand Identity: · 100% agreed that the slogan “I’m lovin’ it” belongs only to McDonald’s. · 88% can identify with McDonald’s trademarks. · 41% say the synonym of the burger is McDonald’s’. · Consumers link to McDonald’s when they want to eat something tasty, fast, and clean. · covers a broad amount of demands. · More than 60% think of McDonald’s when want a quick bite. 2. Brand Meaning: · Consumer rate McDonald’s highest for quality. · Standards and value for money. · ...