McDonald’s Customer-based brand equity

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1.      Brand Identity:

·         100% agreed that the slogan “I’m lovin’ it” belongs only to McDonald’s.

·         88% can identify with McDonald’s trademarks.

·         41% say the synonym of the burger is McDonald’s’.

·         Consumers link to McDonald’s when they want to eat something tasty, fast, and clean.

·         covers a broad amount of demands.

·         More than 60% think of McDonald’s when want a quick bite.

 

2.      Brand Meaning:

·         Consumer rate McDonald’s highest for quality.

·         Standards and value for money.

·         Most consumers visit McDonald’s for a quick bite.

·         McDonald’s has consumers of all age groups.

·         48% agreed McDonald’s burger has the best taste.

·         78% say McDonald’s is the best fast-food chain.

 

3.      Brand Responses:

·         McDonald’s is the first choice for burgers.

·         McDonald’s will retain 44 consumers even if they start selling pizza instead of burgers.

·         56% love McDonald’s as a brand.

·         63% trust McDonald’s for quality service, cleanliness, and value.

·         More than 48% feel comfortable.

·         Fun place to go with friends.

·         Kids feel excited and happy McDonald’s.

4.      Brand Relationships:

·         Consumers recognize McDonald’s all around the world.

·         45 won’t go to any other fast food restaurant.

·         37% consumer go to McDonald’s once a month.

 






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